Get 5X More Leads With a Lead Generation Quiz

Convert site visitors into qualified leads with a visually engaging lead gen quiz. Reach a bigger audience, collect more emails, and get better results. Create and share in minutes. See results in seconds.

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Why Lead Gen Quizzes Work So Well

Unlike classic lead capture forms, lead quizzes give your target audience value before asking for anything.

Interactive & Engaging

Up to 80% of people who come across a quiz in their newsfeed click on it. 90% of those who click on it complete it.

The numbers can go even higher when your quiz looks great and responds to your quiz takers’ clicks.

It’s easy to make great-looking interactive quizzes with our quiz maker.

engaging quiz example

Personalized & Audience Focused

According to research, 83% of consumers will share their data to get a personalized experience (Accenture).

Personalization is a powerful tool. With a lead quiz, you can offer a personalized quiz experience, and use the data you collect to further personalize your content and offers.

Learn more about our no-code personalization tools: skip logic and answer piping.

skip logic

Generate More Leads

With a lead quiz, you can increase lead generation and conversion rate by 500%.

  • Play to your quiz takers’ curiosity by placing the lead form after the questions but before the results.
  • Give your target audience an entertaining experience and valuable information to motivate them to cooperate with you.
  • Let your audience get to know and trust you through the quiz before asking for their contact details.
lead quiz example

Get Better Leads

A quiz is a perfect lead generation tool because it doesn’t only land you more leads it also qualifies and segments them.

When using Opinion Stage, every lead is automatically associated with quiz answers and results, which can teach you a lot about preferences, knowledge, and needs.

You can use this information to nurture potential customers, or personalize your email marketing, sales funnel, and more.

interactive lead form example

Iterate on the Go

Our quiz maker comes with a built-in analytics dashboard, which makes it easy for you to see what’s working and what isn’t.

You can compare views and engagements with completions, or analyze the drop-off report to identify problematic questions or breaks in the flow.

Use these real-time visual performance reports to improve your quiz even after it’s live and reach more potential leads.

drop off report example

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Why Make a Lead Quiz With Opinion Stage

Make lead quizzes quickly and easily, offer an excellent user experience, and get great results. Read on for more advantages.

Designed for Conversion

Our quiz maker is built to help you get more traffic and convert it into leads, sales, and valuable insights.

It’s a great way to start a conversation with your ideal customer and turn any passive bystander into an active participant.

With just a few clicks you can draw your audience in, engage them, receive their contact info, and give them shareable outcomes and results.

quiz competition example

Quick & Easy to Create

Make a quiz from scratch or choose a template, change whatever you like, and publish it.

With our online quiz software, it takes minutes to create quizzes that stand out and engage.

Our quiz templates are all optimized for conversion and guarantee great results. Plus you can continue tweaking them after you share to maximize lead capture rate.

question type examples

Make Any Type of Quiz

In addition to effective lead quizzes, you can use our personality quiz maker or trivia maker to create any type of quiz in minutes – no coding required.

Make a product recommendation quiz, personality test, scored quiz, multiple choice test, and more.

It’s quick, easy, fun, and effective whether you start from scratch or use a template.

engaging visual display

Beautiful Quiz Templates

Well-designed compelling quizzes get more participation, responses, and shares.

We offer hundreds of ready-made quiz templates for you to choose from. Each answers a different need, and all are optimized for conversion and results.

Use a template as is to make a quiz in minutes or change any aspect of it – questions, images, configurations, and more.

quiz templates screenshot

Fully Customizable

Easily customize your quiz to match your brand and attract your audience.

  • Choose a theme, font, letter size, text color, and images.
  • Use custom CSS to change every design aspect.
  • White-label your quiz and add your logo.
  •  Customize every CTA button, question, and answer option.
  • Add social share buttons, and encourage your audience to follow your social handles.
customization display

Responsive & Mobile-Optimized

Quizzes made with our quiz maker look great and perform well on all screens, from mobile phones to desktop computers.

Our system automatically optimizes your content so that it loads fast on all networks.

We store multiple versions of each image so that we can serve the best version for any network connection and device.

responsive survey design

Embed & Share Anywhere

Invite your target audience to interact with your content anytime and anywhere.

  • Embed on any CMS or HTML web page: we support Javascript, iframe, placement, custom embed configurations, and more.
  • Run your quiz from an optimized landing page quiz on our site and share it on any social network, email list, or messaging app.

Learn how to add a quiz to WhatsAppmake a Wix quiz, and share a quiz on Facebook, it only takes a moment.

embed and share your quiz anywhere

Secure & Private

Top organizations and online businesses trust us with their quizzes.

Your audience’s information and your data is safe with us.

  • All data is stored on secure Amazon AWS servers.
  • All data transit is done over HTTPS and encrypted in rest.
  • We follow industry-standard security and privacy guidelines and strictly comply with GDPR.
  • We regularly assess our systems to verify data security.

For more details, review our privacy policy.

secure and private

Useful Analytics & Reporting

Get detailed performance and result reports. Use them to optimize your quiz, engage a bigger audience, and generate more leads.

  • Discover how many times your quiz was viewed, started, and submitted.
  • Find out how long people stayed and where they dropped off.
  • Get a visual segmentation of each answer with different kinds of charts.
analytics dashboard

Seamless Integration With Your Marketing Software

Connect your quiz to your sales and marketing software to collect answers, submissions, and email addresses in real-time.

Native integration with Mailchimp, Hubspot, custom webhooks, API, Zapier, and more.

  • Get an email notification on each submission.
  • Easily export responses and metadata to Excel, Google Sheets, or CSV files.
  • Set up Facebook and Google pixels to boost your remarketing and conversion efforts.

How to Make a Super Effective Lead Quiz?

Follow these 5 steps to see how lead quizzes work as a great magnet for segmented and qualified leads.

Define your goals

Before you start building your lead gen quiz, take a moment to set clear and specific objectives.

  • Define your target audience. Who do you want to reach, and what do you know about them?
  • Set a goal. What do you want them to do? What do you want to receive?
  • Choose the right space. On which social media platforms can you reach them? Where do they spend time?

Make an attention-grabbing cover

Select a quiz topic that’s appealing. Now, imagine your quiz title and cover. What will grab your audience’s attention and raise their curiosity?

Make your cover bright and unique. A clear subject and not too many details is usually best. You want an image that people can absorb in a flash. Something that would make you stop scrolling.

Make your quiz title simple and specific. A question often works well, for example – Are you an Anna or an Elsa? A promise will work well too, for example – Take This Baking Quiz to Get Our Secret Brownies Recipe.

Ask questions that engage, segment & qualify

This step is a bit of a balancing act. You need to focus on your needs as well as your audience’s interests at the same time.

Think of 5-10 questions that will help you distinguish between qualified leads and unqualified leads while giving your audience a fun experience.

Your goal is to get to know them while they get to know and trust you enough to give you their email.

Gather contact information

Create a lead form and add it to your quiz. A few tips to remember here:

  • Ask only what you really need to know.
  • Explain why you want this information and what you plan to do with it.
  • Make sure all your questions, error messages, and explanations are short, clear, and friendly.
  • If any of the questions in your form are not essential, be sure not to set them as a required field.

End your quiz

Like so many other experiences, a quiz experience is often remembered by its beginning and its end. So, make sure the results you create are fun, encouraging, and informative.

  • Create a call to action that will lead your happy quiz participants to a relevant page on your website or maybe even to a follow-up quiz.
  • Add a social sharing bar to encourage them to share your quiz with others who may enjoy it.
  • You could also set an automated redirect that will send them to a page of your choice after a few seconds.

Types of Lead Generation Quizzes

Lead gen quizzes come in many shapes and forms. Whether you’re looking to boost sales, build a community, or try a new email marketing tool, one of these quiz types can work for you.

Product Recommendation/ Discovery Quiz

These quizzes direct users to relevant products or categories based on their answers to a number of questions.

Imagine a friendly shopping assistant who offers personalized recommendations but in quiz form.

Whether you’re a small business owner or a big e-commerce company, a product quiz can boost your sales significantly by making the selection process easier and drawing attention to relevant products. Read more…

product recommendation quiz example

Consultation Quiz

A consultation quiz is another form of interactive content that’s great for drawing in potential clients.

In this type of quiz, you generally help people diagnose a problem and suggest a solution based on their quiz responses.

For example, you could use a quiz to send people to professional training opportunities based on their level of education or personality types.

engaging question card for quiz or survey

Product Personalization Quiz

A product personalization quiz asks users about their preferences and offers them a product or service that’s tailored to their needs.

This type of high-converting quiz is suitable for modular products and customizable services.

It’s perfect for online businesses aiming to turn site visitors into leads since it uses the engaging qualities of a quiz to introduce people to products and services designed specifically for them.

product personalization quiz example

Lead Generation Survey

Surveys are effective lead-generation tools. While they can’t offer results as an immediate incentive, they can offer other incentives like giveaways and raffles.

Like quizzes, lead surveys segment leads by associating contact info with answers. But a survey can also ensure that leads are qualified.

Unqualified leads create a lot of work for your sales team. Lead gen surveys let you ask qualifying questions easily and engagingly.

get more responses with a visually engaging survey and quiz maker

Lifestyle Quiz

Lifestyle quizzes are typically super engaging personality quizzes that ask participants about their taste in fashion, food, culture, and more.

They often take on the form of a Buzzfeed-style quiz, full of quiz fun and beautiful imagery.

Lifestyle quizzes are popular in digital marketing due to their high participation and completion rate, which means a lot of leads for your sales team or future campaigns.

engaging quiz

Analysis Quiz

Analysis quizzes are among the most popular types of bottom-of-the-funnel marketing tools used in self-improvement apps.

Remember to the last time you signed up for a fitness app? That quick quiz about your exercise routine and the request for your email to send you a personalized workout plan? That was an analysis quiz, and its lead capture rate is superb.

While offering a smooth personalized user experience it also gives the business owner/marketing team valuable insights that help improve the product based on audience segments, behaviors, and preferences.

engaging quiz example

Gated Offer Quiz

These quizzes work as a build-up towards an amazing offer, whether it’s a piece of content, a product, or a service. They’re often used in digital marketing due to their exceptional effectiveness.

A quiz turns almost all passive browsers into active participants. Once people are taking your quiz they’re invested in the content and likely to want more, which increases the chances of getting their contact info.

In other words, every question of your quiz is an opportunity to sell your gated offer and drive up its value by creating interest and raising curiosity.

gated offer quiz example

Incentivized Quiz

The most familiar type of incentivized quiz is the trivia quiz competition, which invites people to compete for a chance to win a prize.

However, the incentive could also be immediate, like a digital coupon, an ebook, etc.

These quizzes are often shared on social media platforms, but they’re also great in email marketing campaigns if you want to get some active participation from your subscribers.

quiz competition example

FAQs About Lead Quizzes

What is a lead quiz?

A lead gen quiz is an interactive online trivia or personality quiz that contains a lead generation form. In most cases, the lead generation form appears after the questions and before the results.

This way, quiz takers get access to their quiz results only after they submit their contact details. It’s quite a powerful incentive.

How do you generate leads with quizzes?

There are different ways to generate leads with a quiz, but the main idea can be broken down into four simple steps:

  • Start with an exciting eye-catching quiz title that will draw people in.
  • Ask some multiple choice quiz questions, and add visuals for extra engagement.
  • Place a lead form after the last question.
  • Deliver on your promise – share the results.

There are many aspects of your lead quiz that you can tweak on the go to make sure you’re generating as many leads as possible.

For example, you could change the order or the number of questions, add visuals and answer explanations, rephrase your lead generation questions, make the lead form obligatory or skippable, etc.

You could also experiment with different incentives and see what works best. In many cases, access to quiz results is enough, but you may want to create a trivia competition and ask for contact details to inform them if they won, or offer some kind of giveaway they’d find valuable.

What are lead generation questions?

Lead gen quiz questions are questions that are designed to help you connect with potential clients and achieve your business goals.

They usually include a couple of segmentation questions about your audience’s needs and preferences and a request for contact info, usually an email address.

The segmentation questions are there to help you qualify your leads and make sure you approach them with relevant information that can increase your chances of turning them into customers.

How do you create a lead generation quiz?

Creating a lead gen quiz with Opinion Stage is quick and easy. You could use one of our lead generation quiz templates and change anything you want to suit your needs, or you could start from scratch with our no-code quiz maker.

Another option is to take an existing quiz and simply add a lead form to it. Read above for more details, and visit our quiz maker pages for more info.

What is a quiz funnel?

A quiz funnel is the full strategy or process that surrounds your quiz. It starts with the landing page and/or social channel on which you share your quiz and continues with the quiz itself.

In the case of a lead gen quiz, the next stage in the quiz funnel is a lead form and then the results pages, which can lead to strategic landing pages on your site, product pages, blog posts, or follow-up emails, depending on your strategy.

Are quizzes good lead magnets?

Yes, quizzes are great lead magnets! If you’re wondering why, here are some reasons:

  • Quizzes are super fun and engaging.
  • They focus on your audience and give them value before asking for their contact info.
  • Lead gen quizzes utilize the strongest incentive of all – human curiosity. After answering a bunch of questions, people really want to see the results.
  • They offer quiz takers the opportunity to get to know you a little before asking for their contact details.
  • The leads you collect will be better and easier to segment based on their associated quiz answers and results.

Hundreds of Integrations

Send your email leads to Mailchimp, sync responses with Google Sheets. Get it all done automatically.

Loved By Our Customers

Hundreds of customers gave us 5-star reviews

With Opinion Stage we can create unique, beautiful, and on-brand content in an easy, collaborative fashion, drive insights that help us create better experiences, track how customers are engaging with our initiatives, and live our values of driving progress by trying, learning, and improving our product.
Stasia Kehoe
Marketing Copywriter at Zulily
This tool does a great job at grabbing attention, keeping visitors engaged, and capturing leads! I highly recommend 🙂
Mickey Bates
Restaurant Marketing Expert
Opinion Stage gives me endless ways to engage our audience by posting questions on Facebook that lead back to the site for analysis. The software is very simple to use. The polls work well and look good on the site. A very useful audience engagement tool.
David Coursey
Writer, Journalist & Broadcaster

You can easily do it yourself, no need for a developer

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